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       Attention shoemakers! An intelligent revolution that has skyrocketed production line efficiency by 300% has officially begun today in Pazhou, Guangzhou! "On May 28th, the 2025 GISMA Guangdong International Intelligent Shoe Machine Equipment Exhibition incorporating Guangdong Shoe Material &Leather Supply Chain Exhibition  and Fashion Shoe Exhibition, jointly organized by the Guangdong Shoe-making Machinery Association and Dongguan Shoe-maknig Machinery Association of Commerce, welcomed a stunning opening at the Poly World Trade Center in Guangzhou. From AI visual cutting machines to 3D printed shoe materials, from intelligent assembly lines to trendy shoe design black technology, 300+leading manufacturers showcased their innovative solutions for the entire industry chain. This exhibition, which is known as the" future shoe making trend "by industry experts, hides many secrets that can double orders?

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(Zhan Ming, President of Guangdong Shoe-making Machinery Association)

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(Liu Suilong, President of Guangdong Shoe Material Association)

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(Mr. Stefano, Chairman of STEMMA SRL)

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Mr Andre da Rocha, President of the Brazilian Footwear and Leather Industry Machinery and Equipment Association

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       The innovative vitality and intelligent edge surging in the exhibition hall are helping the industry set sail in this "new blue ocean". This shoe industry event, with "innovation+intelligence" as the dual engine, tearing open a new incision for the transformation and development of the global shoe industry.

       The theme of this year's shoe machine exhibition is "Gathering the Energy of the Sea and Sky to Promote Innovation in the Footwear Industry", focusing on innovative technologies. It has attracted nearly 300 units from the entire manufacturing industry chain, including shoe machines, shoe materials, and shoes, to participate in the exhibition. The exhibition covers an area of nearly 26000 square meters and attracted nearly 9000 visitors on the first day of the exhibition.

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      Leaders and guests from Guangdong Provincial Council for the Promotion of International Trade, Guangzhou Municipal Bureau of Commerce, Consul General of Foreign Countries in Guangzhou, President of Brother Business Association, and President of Foreign Business Association attended the opening ceremony to witness this industry event together. Many have expressed that the exhibition will provide a high-quality platform for the industry to exchange, cooperate, and showcase innovation, which is of great significance for promoting the development of the footwear industry.

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      Nowadays, the global footwear industry is undergoing profound changes, with rapid technological development and increasingly diverse consumer demands. In this context, the holding of this exhibition is timely and of great significance. The exhibition focuses on innovation and intelligence, which is highly in line with industry development trends. Intelligence is the key to the transformation and upgrading of the footwear industry. From intelligent assembly lines to intelligent cutting equipment, from the application of 3D vision technology in the molding process to AI algorithm optimization of material utilization, every intelligent innovation has greatly improved production efficiency and product quality. Just like the intelligent cutting machine equipped with a visual recognition system in the exhibition hall, the 0.2mm cutting accuracy not only subverts traditional craftsmanship, but also gives "Made in China" a stronger influence globally. The appearance of environmentally friendly intelligent shoe materials, combined with biodegradable materials and 3D printing technology, responds to the urgent demand of the footwear industry for green transformation. These innovative achievements not only solve the problems of labor shortage and environmental protection, but also meet the diverse and personalized needs of the market.

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      Major brand enterprises showcase their innovative products and advanced achievements on the same stage. The exhibits cover industrial sewing machines, cutting machines, thread drawing machines, shaping machines, front edge machines, middle and rear edge machines, sole pressing machines, continuous injection machines, micro X-ray needle inspection machines, etc. A dazzling array of brands and exquisite and outstanding products are dazzling, presenting the audience with a visual feast of the industry.

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      The exhibition site is crowded with people from all over the world, coming together to participate in this grand event. They shuttle through various booths, precisely searching for desired partners and potential business opportunities. The atmosphere on site was high, full of vitality and passion. The audience stopped at the front desk to observe, discuss, negotiate cooperation, and sign deals. Exhibitors from Italy stated that this exhibition provides them with a great opportunity to expand into the Chinese market and they have met many potential partners. The positioning of this exhibition is highly forward-looking, not only providing a platform for the footwear industry to showcase the latest technologies and products, but also promoting communication and cooperation between upstream and downstream enterprises in the industry chain. By showcasing cutting-edge intelligent shoe machine equipment, high-quality shoe materials and leather, as well as fashionable trendy shoes, we have seen the infinite possibilities of the industry. The gathering of numerous well-known brands and innovative products will lead the future development direction of the industry and provide more opportunities for cooperation for enterprises, which will help promote the technological progress and industrial upgrading of the entire footwear industry.

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       The 2025 GISMA Guangdong International Intelligent Shoe Machine Equipment Exhibition incorporating Guangdong Shoe Material &Leather Supply Chain Exhibition  and Fashion Shoe Exhibition, closely connect the upstream and downstream of the industry chain, grasp the pulse of the industry's future, and help enterprises seize opportunities. The exhibition will continue until May 30th, and don't miss out on the excitement. Come and experience the infinite charm of the shoe machine, shoe material, and trendy shoe industry feast!


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