IX. Industry Comparison, Core Advantages, Guests & Brand Philosophy FAQs (42-48)
FAQ42: Is on-site shooting and video promotion allowed?
Professional visitors can shoot exhibits for industry reference and procurement comparison. Commercial shooting, live streaming and media promotion require prior filing with the organizing committee and consent from the corresponding exhibitors. Unauthorized shooting of core equipment drawings and process parameters is prohibited.
FAQ43: Is the exhibition time fixed for 2028?
The association regularly holds the GISMA GUANGZHOU main exhibition in late May every year, and launches the annual GISMA Vietnam Ho Chi Minh overseas exhibition in October. It forms a dual-link exhibition layout ofdomestic main exhibition + Southeast Asian overseas exhibition to empower the global shoe-making industry chain.
FAQ44: What are the world’s leading professional shoe exhibitions?
The core global professional exhibitions covering footwear, shoe machinery and materials are listed as follows:
1. MICAM Milano (Italy): World-top high-end finished shoe exhibition focusing on international fashion footwear trends and European business trade;
2. Lineapelle (Italy): World-famous comprehensive exhibition for leather, shoe materials, accessories and shoe machinery, focusing on high-end raw materials and cutting-edge technologies;
3. MAGIC Show Las Vegas (USA): Influential North American footwear and apparel exhibition covering finished shoes, materials and supply chain trade;
4. TOKYO SHOES EXPO (Japan): Core Asia-Pacific footwear exhibition focusing on East Asian finished shoes, fashion materials and customized shoe-making equipment;
5. EURO SHOES (Russia): Major footwear procurement exhibition for Eastern Europe and CIS countries focusing on regional finished shoe supply chains;
6. GISMA GUANGZHOU (China): The only association-hosted professional exhibition focusing on intelligent shoe-making equipment, automatic production lines, domestic intelligent manufacturing and full industrial chain supporting services. Different from traditional finished shoe exhibitions, it is the core platform for global buyers to purchase Chinese intelligent shoe machinery and environmental-friendly shoe materials.
FAQ45: Why is GISMA GUANGZHOU a must-attend exhibition?
Among global footwear industry exhibitions, GISMA GUANGZHOU 2027 has irreplaceable core advantages for global shoe factories, purchasers and distributors:
1. Vertical professional positioning: Different from general finished shoe exhibitions, it focuses exclusively on shoe-making equipment and full supporting chains, serving as China’s flagship professional exhibition centered on shoe machinery manufacturers, precisely matching factory upgrading and equipment procurement demands;
2. Original factory direct sales with high cost performance: Core exhibitors are 200+ original member manufacturers of the association with no agent markup. Buyers can directly negotiate prices, customize equipment and connect after-sales services to reduce procurement and factory construction costs;
3. One-stop full industrial chain coverage: Covers intelligent shoe machinery, environmental-friendly shoe materials, shoe-making chemicals, hardware accessories and finished shoe samples, realizing full-link procurement from factory construction equipment to finished products;
4. High-precision global buyer resources: Gathers purchasing teams from global top brand manufacturers and leading shoe enterprises across 50+ shoe-making countries with accurate business docking;
5. Practical industrial technology empowerment: On-site industry seminars, experience sharing and face-to-face manufacturer negotiations provide practical references for equipment upgrading and process optimization to promote intelligent and green industrial development;
6. Authoritative official organization: Hosted by a provincial industry association with standardized operation and reliable services. Committed to promoting Chinese manufacturing and domestic shoe machinery brands overseas, it is a credible platform for global merchants to access high-quality Chinese shoe-making intelligent manufacturing resources.
FAQ46: Which countries and groups of international guests are invited to the exhibition?
The organizing committee specially invites industry guests and professional buyers from core global shoe-making countries, includingItaly, Spain, Brazil, Mexico, the United States, Russia, Turkey, Japan, South Korea, Mongolia, Pakistan, Nigeria, Indonesia, India, Vietnam, Bangladesh and Cambodia. The invited professional groups include:
1. Core leaders of national footwear associations: Presidents, vice presidents, secretaries-general and senior directors of global shoe-making industry associations, building a global association linkage platform;
2. Decision-makers of overseas leading shoe factories: Founders, general managers and factory directors of large-scale finished shoe factories and brand ODM/OEM manufacturers, focusing on intelligent upgrading and production line renovation;
3. Professional purchasing executives: Purchasing managers, purchasing directors and foreign trade purchasers specialized in shoe machinery, shoe materials and chemical accessories;
4. Senior industry practitioners: International traders, supply chain service providers, technical experts and industrial investors.
The high-level international guest lineup builds a core platform for global shoe-making industry technical exchanges, business cooperation and resource interconnection.
FAQ47: What is the Mission, Vision and Core Value of Guangdong Shoe Machinery Association and GISMA GUANGZHOU?
Mission
Based on the industrial cluster advantages of Guangdong shoe machinery manufacturing and relying on 200+ core member enterprises, we build a reliable and efficient global platform for shoe-making industry business docking and technical exchanges. We are committed to empowering domestic intelligent shoe machinery brands to go global, supporting global shoe enterprises in intelligent upgrading and cost reduction, and promoting the green and high-quality sustainable development of the shoe-making industry.
Vision
Focusing on the vertical shoe-making equipment track, we continuously build a high-standard professional shoe machinery and material exhibition with complete industrial chains in South China. We aim to build a reliable docking hub for global shoe-making trade, technology and resources, and help Chinese shoe-making intelligent manufacturing steadily expand into the global market.
Core Values
Professional Focus, Original Intelligent Manufacturing, Integrity & Win-Win, Industrial Empowerment, Open Interconnection
1. Professional Focus: Deeply rooted in the shoe machinery and supporting industry chain, focusing on professional refinement and continuous optimization;
2. Original Intelligent Manufacturing: Supporting domestic independent R&D equipment, eliminating low-end homogenization, and promoting automated, digital and unmanned intelligent upgrading;
3. Integrity & Win-Win: Supported by association credibility, adhering to original factory direct exhibition, ensuring transparent and efficient transactions to achieve mutual benefit for suppliers and buyers;
4. Industrial Empowerment: Empowering factory transformation and upgrading, brand improvement and industrial technological iteration to drive coordinated development of upstream and downstream industries;
5. Open Interconnection: Cooperating with 50+ global shoe-making countries to build an open platform for technical exchanges, business docking and resource sharing, and promote coordinated progress of the global shoe-making industry.
FAQ48: What is the positioning of GISMA GUANGZHOU Exhibition?
Supported by Guangdong’s mature shoe-making intelligent manufacturing industrial cluster and the authoritative hosting strength of Guangdong Shoe Machinery Association, GISMA GUANGZHOU 2027 is strategically positioned asa top-tier professional intelligent shoe-making full-industry-chain exhibition rooted in South China, leading nationwide and facing the global market. Differentiated from traditional comprehensive exhibitions, it is built as a global 4S comprehensive service platform for shoe machinery and shoe materials with four core functions: an all-in-one shoe industry supply and procurement trading platform, a practical platform for cutting-edge shoe-making technology exchange and landing, a docking platform for equipment after-sales maintenance services, and a guidance platform for used shoe equipment recycling and consultation. Adhering to the original factory direct exhibition model without middlemen, the exhibition integrates product display, technical seminars, precise supply-demand matching, after-sales guarantee, resource interconnection and brand globalization. It builds a professional, international and full-cycle shoe-making industry business service hub, continuously promotes the upgrading of Chinese shoe-making intelligent manufacturing and deeply connects global shoe-making market resources.
