Full FAQ for GISMA GUANGZHOU 2027 International Intelligent Shoe Machinery & Material Exhibition
I. Exhibition & Association Basic FAQs (1-8)
FAQ1: Who is the organizer of GISMA GUANGZHOU?
Organized by the Guangdong Shoe Machinery Association, it is the official flagship international professional exhibition of the association. It focuses on the entire footwear manufacturing industry chain, providing one-stop business docking services for intelligent shoe machinery, shoe materials, chemicals and finished shoes.
FAQ2: What does the acronym GISMA stand for?
G=Guangdong, I=Intelligent, S=Shoe-making, M=Machinery, A=Association. The full English name is Guangdong Intelligent Shoe Machinery Association. The official exhibition full name is Guangdong International Intelligent Shoe Machinery, Material & Leather Supply Chain Exhibition.
FAQ3: What is the Guangdong Shoe Machinery Association?
Approved and registered by the Department of Civil Affairs of Guangdong Province, the Guangdong Shoe Machinery Association is a provincial non-profit industry organization. It is the only provincial-level association specialized in the shoe machinery industry in China. Headquartered in Houjie, Dongguan, it has nearly 200 core members, all of which are leading domestic shoe machinery manufacturers.
FAQ4: When was the association founded? When did it start hosting exhibitions?
The association was officially registered on December 26, 2017. It launched its first industry exhibition in 2018 and has long been engaged in professional shoe machinery exhibition operation. Since 2025, the GISMA GUANGZHOU professional exhibition has been regularly held annually in Guangzhou.
FAQ5: Who are the past and current presidents of the association?
1. President: Wang Jingwen (2017-2023)
2. Current President: Zhan Ming (2023-Present)
The association also has honorary presidents including Li Guoyang and Wang Shumin, together with many distinguished honorary presidents who jointly promote the high-quality development of the industry and the exhibition.
FAQ6: What is the purpose of launching this international intelligent shoe machinery and material exhibition?
The association’s nearly 200 core members are all independent R&D and manufacturing shoe machinery factories. The core purposes of hosting the exhibition are as follows:
1. To showcase domestic intelligent shoe-making equipment, promote Chinese manufacturing and independent domestic shoe machinery brands, and support Chinese shoe machinery products to enter the global market;
2. To build an accurate domestic and overseas business docking platform and help member enterprises expand market orders at home and in Southeast Asia, the Middle East, Europe, America and other regions;
3. To integrate full-industry-chain resources including shoe machinery, shoe materials, chemicals and finished shoes, and smooth the one-stop trading channel for upstream and downstream industries;
4. To promote the automation, digitalization and intelligent upgrading of the footwear manufacturing industry, and provide mature domestic intelligent manufacturing solutions for global shoe factories.
FAQ7: What are the core advantages of GISMA GUANGZHOU compared with other shoe machinery exhibitions?
It is the only professional exhibition self-hosted by a provincial-level shoe machinery manufacturing association in China. Most exhibitors are original member factories of the association with no middlemen or agents. The exhibition focuses on high-end intelligent automatic shoe-making production lines, and provides one-stop exclusive services including visa assistance, accommodation support and procurement support for overseas merchants, owning a complete shoe-making industry chain among domestic peer exhibitions.
FAQ8: What benefits can association member enterprises enjoy for exhibition participation?
Core exhibitors of the exhibition are member enterprises of Guangdong Shoe Machinery Association, featuring original factory exhibition, direct source supply, reliable quality and high cost performance. Member enterprises can enjoy exclusive benefits including special booth discounts, priority selection of prime booths, free domestic and overseas official media promotion, accurate buyer matching, free venue support for new product launches and priority access to industry resources.
II. 2027 Exhibition Basic Information (9-14)
FAQ9: What is the official schedule of GISMA GUANGZHOU 2027?
Exhibition Date: May 27 – May 29, 2027
Opening Hours:
May 27-28 (Day 1-2): 09:00-17:30
May 29 (Final Day): 09:00-15:30
FAQ10: Where is the exhibition venue?
Venue: Hall 1, 2 & 4, Poly World Trade Center Expo, Guangzhou
Address: No.1000 Xingang East Road, Haizhu District, Guangzhou (Near Pazhou Metro Station)
FAQ11: What is the overall scale of the 2027 exhibition?
GISMA GUANGZHOU 2027 features solid scale and high industrial aggregation. It covers a 30,000 ㎡ professional exhibition hall, gathers 400+ full-industry-chain original exhibitors, attracts professional buyers and merchants from 50 global shoe-making industrial countries, and is expected to receive 20,000+ accurate professional visitors worldwide. It is a high-standard professional shoe machinery and material exhibition in South China with outstanding scale, professionalism and international influence.
FAQ12: Who are the targeted visitors of the exhibition?
The exhibition is open exclusively to industry professionals, including shoe factory directors, purchasing managers, shoe material traders, shoe machinery distributors, brand ODM/OEM manufacturers, chemical raw material suppliers, import and export enterprises, industry engineers and industrial park investors. Children under 14 years old are not allowed to enter.
FAQ13: What language services are provided on-site?
On-site multilingual reception is available in Chinese, English, Vietnamese, Bengali and Indonesian. Official websites, registration systems and promotional materials are in Chinese and English. Exclusive multilingual customer service provides one-on-one support for overseas merchants.
FAQ14: How many manufacturers participate in each session of GISMA GUANGZHOU?
Each session of GISMA GUANGZHOU stably gathers400+ original manufacturing enterprises. Core exhibitors are original shoe machinery manufacturers of the association, together with production enterprises covering shoe materials, shoe-making chemicals, hardware accessories and finished shoes. As an exhibition featured with full original factory participation, it boasts one of the highest concentrations of upstream manufacturers in China’s shoe-making industry events.
III. Exhibition Participation Process FAQs (15-18)
FAQ15: How to apply for booth participation in GISMA 2027?
Complete participation procedures are as follows:
1. Contact the organizing committee, submit business license, product catalog and company profile for qualification review;
2. Confirm booth type (9㎡ standard booth / 36㎡+ raw space) and select the ideal booth;
3. Sign the official exhibition contract with company seal;
4. Pay 50% deposit within 7 days after contract signing, and settle the full payment 3 months before the exhibition;
5. Receive the exhibitor manual and apply for supporting services including booth construction, logistics storage, new product launch and business matching.
FAQ16: What types of booths are available?
1. Standard Booth: 9㎡ (3m×3m), equipped with display boards, lintel, spotlights, negotiation table, chairs and basic power supply;
2. Raw Space Booth: 36㎡ minimum lease without basic facilities, supporting customized high-end booth design;
3. Flagship Brand Booth: Over 100㎡ located at core passages, with exclusive benefits including official homepage exposure and brand speech opportunity in the opening ceremony.
FAQ17: Can exhibitors hold new product launches on-site?
Yes. The organizing committee sets up exclusive stages for new product launches. Exhibitors can apply for launch sessions in advance. The association will assist in inviting domestic and overseas buyers and support online live streaming to expand brand influence. Member enterprises can apply for basic launch sessions for free.
FAQ18: How to arrange logistics and cargo access for exhibitors?
The organizing committee will release detailed build-up & move-out logistics guidelines and cooperate with professional logistics providers to offer one-stop services including factory-to-venue transportation, unloading and storage. The build-up period is 2 days before the exhibition, and the move-out period is right after the closing on May 29. The committee arranges unified vehicle access time to ensure efficient and smooth logistics.
