Introduction: Algorithms Reshape Global Trade, Entering the Local Agent Era
In 2026, AI Agents have thoroughly reconstructed B2B cross-border procurement workflows. Overseas purchasing groups now rely on artificial intelligence for automatic product screening, parameter comparison, and ESG compliance verification. Combined with EU stringent sustainability regulations and global supply chain restructuring, the traditional passive foreign trade model is no longer competitive. For Chinese shoemaking, shoe material and textile machinery enterprises, going global has shifted from optional growth to a core survival strategy.
I. The Golden Window for Chinese Shoe Enterprises to Enter ASEAN
Global footwear and apparel giants continue to transfer core OEM production capacity to Southeast Asia, driven by tariff optimization, cost control and supply chain risk diversification. Production orders, manufacturing equipment and supporting industrial services are all migrating to Vietnam, Indonesia, Cambodia and other ASEAN countries. If Chinese manufacturing enterprises fail to follow the industrial shift and layout local channels, they will be disconnected from core overseas manufacturing clusters and gradually lose market share.
II. Core Advantages of VTG & VFM for Recruiting Local Distributors
First, the exhibition enjoys unique regional and visa advantages. As a core ASEAN commercial hub, Ho Chi Minh City attracts distributors and traders from Thailand, Malaysia, Indonesia and other neighboring countries with convenient visa-free access. Although grassroots technical personnel from India and Bangladesh face visa restrictions, the exhibition gathers senior decision-makers and investors of large local shoe and garment enterprises, precisely connecting Chinese exhibitors with high-quality, budget-endowed cooperative resources.
Second, offline exhibitions make up for the trust deficit of AI online transactions. While AI can complete preliminary product screening, high-value mechanical equipment transactions rely on on-site verification and face-to-face negotiation. The expo supports live demonstrations of AI visual cutting machines, automated shoe forming lines, intelligent textile equipment and supercritical green foaming technology. For Southeast Asian family enterprise decision-makers, on-site machine inspection and in-depth business communication are the key to establishing stable cooperation trust.
III. Full-Service Support to Lower Cross-Border Cooperation Threshold
The exhibition organizing committee provides one-stop full-chain support for cross-border exhibitors. The official comprehensive guide covers business visa processing, temporary import and export of equipment (Customs Code 2700), logistics tax rebate policies, venue surrounding hotels, halal catering, booth construction and other practical services, greatly reducing the operational risks of overseas exhibitions for first-time outbound enterprises.
IV. Conclusion: Localized Layout Defines Long-Term Global Competitiveness
In the AI Agent trade era, overseas competition has evolved from single order transactions to long-term channel competition. The core value of participating in the 2026 Vietnam VTG & VFM Expo lies in breaking domestic industry involution, recruiting reliable exclusive agents, and realizing localized operation, after-sales service and market development in ASEAN.
As a flagship exhibition rooted in Southeast Asia for nearly 20 years, VTG covers intelligent textile manufacturing solutions, while VFM dominates Vietnam’s shoe machinery and shoe material market, covering over 70% of local shoe factories. The dual exhibition gathers top industrial resources and provides an irreplaceable platform for Chinese shoe enterprises to deeply cultivate the ASEAN market. Complete pre-registration via the official links to seize high-quality agent cooperation opportunities and build a solid overseas market moat.
VFM Pre-registration: https://www.chanchao.com.tw/en/entryApply.asp?id=FVNFLM2026
Welcome and See you in SECC on Oct. 14-17
